AI Insights · Timothy · July 2022
Top 5 Art and Design Apps in South Africa: Q2 2022 Performance
Explore the performance of the top 5 art and design apps in South Africa during Q2 2022, highlighting trends in downloads, revenue, and active users.
The second quarter of 2022 saw interesting trends in the performance of the top 5 art and design apps on a unified platform in South Africa. Data from Sensor Tower reveals the weekly downloads, revenue, and active user metrics for each app, providing a comprehensive overview of their market presence.
Canva: Design, Art & AI Editor experienced fluctuations in its weekly revenue, peaking at approximately $20K in the week of June 27. Downloads for the app saw a notable decline from 24.3K in late March to around 10.8K by the end of June. Weekly active users, however, displayed a more stable trend, ranging from 148K to 166K throughout the quarter.
Cricut Joy had a relatively modest performance in terms of revenue, fluctuating around $300 to $400 weekly. Download numbers were low but showed slight improvements, peaking at 111 in early May. Active user counts increased slightly over the quarter, reaching a high of 137 in mid-June.
Adobe Express: AI Video Design saw a stable increase in its weekly revenue, with figures consistently around $500 to $600. Downloads for the app surged from 576 in late March to over 1.2K by early June. Active users mirrored this upward trend, growing from 3K in late March to more than 4.3K by the end of June.
Pixelcut AI Photo Editor displayed strong performance in both revenue and downloads. Weekly revenue peaked at around $3.7K in late April and early May. Downloads saw a significant spike, reaching 7.3K in early May before stabilizing around 2.7K to 3.7K for the rest of the quarter. Active users increased from 7.7K in late March to around 12.4K by mid-June.
Poster Maker, Flyer Maker had a relatively consistent performance. Weekly revenue hovered around $200 to $300, with a slight peak at $331 in late May. Downloads remained steady, fluctuating between 600 and 940 weekly. Active users showed a steady increase, peaking at 2.1K in mid-May before stabilizing around 1.9K by the end of June.
For more detailed insights and trends on these apps, visit Sensor Tower.
